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Improve website performance

Speed up slow pages with image optimization, leaner CSS and JavaScript, caching strategy, and faster server responses so visitors stay and search engines reward you.

How I approach it

  1. Audit the critical path

    Measure LCP, INP, and CLS, then prioritize the heaviest assets, render-blocking scripts, and third-party tags.

  2. Optimize media and code

    Serve modern formats like WebP/AVIF, compress assets, and minify or split CSS and JavaScript to shrink what users download.

  3. Cache and edge delivery

    Set cache headers and, when useful, a CDN so repeat visits and global users load static assets quickly.

  4. Improve server response

    Reduce TTFB with leaner server work, fewer round trips, and hosting or runtime fixes that keep HTML arriving fast.

What you gain

Faster loads improve engagement, conversion, and rankings—especially on mobile search where Core Web Vitals matter.