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Enhance user experience

Clarify navigation, typography, and interactive elements so people find answers faster and convert with less friction.

How I approach it

  1. Map the primary journeys

    Identify the top tasks visitors need—contact, pricing, product—and remove dead ends that cause drop-off.

  2. Improve visual hierarchy

    Tighten headings, spacing, and contrast so scanning is easy on desktop and mobile.

  3. Raise accessibility baseline

    Ensure focus states, labels, tap targets, and keyboard paths work for more users and better SEO signals.

What you gain

Better UX usually means lower bounce, higher engagement, and more inquiries without buying more traffic.